Allstate | Protecting your Peace of Mind
Insight: Millennials just can’t commit.
Big Idea: Let Allstate stress about your future for you.
AD + CW: Ande Alcid & Brian Chau
UX: Nisha Khan
Won the pitch to the client
Allstate Affirmations is a 15 episode series where Allstate will interview influencers from all walks of life to tell their story and give their advice on the top 5 stressors for Millennials.
Each guest will correspond with a topic. They will share their story and give advice to help Millennials navigate through life.
Each YouTube episode will also be turned into a podcast episode on Spotify for listeners to be able to hear Allstate Affirmations in an audio format instead.
Top Five Stressors for Millennial:s
Money
Work
Relationships
the Economy
Family
OOH | All Good Things
Our All Good Things pop up will be located in busy, high traffic, and high stress areas like college campuses and heavy commuting areas.* At each pop up will be a screen so users can see their “good things” populate in real time along with everyone else's good things as well as good things that come out of being insured by Allstate.
Sometimes, just writing out good things helps improve your mood significantly, and Allstate wants to help celebrate the positives in your life, no matter how big or small.
OOH | Stress Deprivation Tank
An immersive, meditative experience to help participants relieve stress by focusing on their surroundings.
Similar to the relief and calm one would feel knowing they’re in good hands with Allstate, this allows participants to feel safe while they de-stress.
OOH | Guerrilla Affirmations
Our adventurers will have the chance to stumble upon the campaign as they go about their everyday life via guerilla marketing in the form of cards scattered throughout spaces such as college campuses and public restrooms.
Each card features a short positive affirmation as well as QR codes leading to the campaign’s digital activations, the All Good Things wall and Time Capsule.
Digital | Allstate Time capsule
An opportunity for individuals to start thinking about their future in a positive light by sending a message to their future selves. Creating a time capsule is like investing in insurance. It’s an anticipation for the future, what might happen, or who we’ll become.
This plants a seed of understanding insurance. Its purpose is to protect one’s future. Here, Allstate will keep the message safe in their hands, protecting it until it is time to be returned. This also primes our Up-and-Coming Adventurers who aren’t quite ready to think about insurance so that when they are ready, they’ll have positive sentiments around the brand. Additionally, we’ll gain their contact and know where to reach ‘em.