Budweiser | Reflecting the American People
Problem: Budweiser is known as a white person's beer.
Solution: Reflect and understand American as it is now.
Art Director: Brian Chau
Copywriter: Shaoli Yusaf
New Media | Budweiser reflects on America
Can Redesign | Budweiser’s Brand Refresh
TV Spot | Budweiser's Refreshed Manifesto
Radio | Gibberish English
OOH | Billboards
Translation from Chinese: "I'll have a Budweiser."
Translation from French: "I'll have a how you say...beer"