Lego | The Lego Dictionary

Problem: Parent's don't see play as a necessity, they prioritize extracurriculars and after school programs over unscheduled play. But play makes kids creative thinkers, so we need a way to get play back on the agenda and encourage kids to be as creative as possible.

Solution: The first ever LEGO set created and designed by kids.

Art Director: Brian Chau

Copywriter: Alye Chaisson

Published in Ads of the World

Gold in Rochester Addy for Elements of Advertising in Art Direction