Spotify | Drive into your Daily Drive

Spotify's new Daily Drive playlist was designed to replace the radio during your commute to work, because it has personalized songs, news, and podcasts that reflect your taste and style. It’s based on your own playlists and choosing news stations and podcast themes in the app. But 6 months after the launch, Covid hit the U.S. and commuting came to a halt. We were tasked with how to make Spotify Daily Drive relevant to people, and better yet, how to promote it.

Art Director: Brian Chau

Copywriter: Alye Chaisson

Merit in 2021 Young One’s Student Competition