IZZE | #CrackOpenAConversation
Meet IZZE, here to close the gap between Gen Z and their loved ones. Bringing meaningful dialogue up in a natural way is hard in these *unprecedented times*. Hell, even replying to texts makes them anxious now. It’s time to cut the small talk and crack open a conversation.
AD + CW: Ande Alcid & Brian Chau
UX: Nisha Khan
Selected as 1 of 2 finalists to pitch to the client
Briefed by adam&eveDDB for MAIP 2021. View the full pitch deck here!
Brand Act | #CrackOpenAConversation
One-week pop-up event where IZZE will have custom IZZE Cans with question starters. People passing by can grab a free IZZE and sit down to start a conversation over prompts like “When have you laughed the hardest?” and “Why are you proud of each other?”
Once they’re done, we invite them to share their moments and put it up on our board to share what came out when they #CrackOpenAConversation with IZZE.
Digital Dialogue with IZZE
Meaningful conversations through curated questions accessible via a QR code. People can share a question with someone they know or add their own question to IZZE’s list, letting them take more control of their discussion with others. QR codes are also featured on 4-pack boxes to take home the dialogue.
In Store Dialogue with IZZE
IZZE will be shelved where people go to connect with their loved ones:
the card aisle.
SOCIAL VIDEO SERIES
Featuring the Conversationalists asking the tough questions on-screen. These spots will feature a variety of relationships: guardians, friends, mentors, and others to show the wide range of connections and conversations that Gen Z values.
