MTA (Metropolitan Transit Authority) | The Real Melting Pot of NYC
Insight: People (New Yorkers) put themselves into boxes/”teams”
Big Idea: The MTA is the real melting pot of NYC
New Talent 2021 Graphis Competition, Silver Graphis Award
Print + OOH:
Print ads will be put onto the platforms and walls of the MTA subway to encourage ppl to go to MTAVote to vote for which of the two teams (ie. Dollar Slice pizza vs Everything Bagels) they think are better. On the platform, people can stand on the side of the team they are on to show their solidarity. The copy suggests that although New Yorkers have strong opinions on their favorite team, they’re still New Yorkers. and we truly are a melting pot of different people and there’s no better place to see it than in the MTA.
Digital:
The copy will lead people to MTAVote.com to vote for the team that they are on and to see which one is the true New York winner, because even though we want to promote that the MTA is a melting pot with everyone having their different opinions, there’s always one winner. The voting results will constantly be updating to see which team is the true New York winner and there will be multiple voting polls on this microsite.
